[{"data":1,"prerenderedAt":1476},["ShallowReactive",2],{"site-settings":3,"header-categories":4,"header-spotlight-wallpaper":748,"header-spotlight-paint":751,"journal-william-morris-wallpaper-why-it-still-works":754,"journal-more-william-morris-wallpaper-why-it-still-works":908},null,[5,18,28,37,47,57,67,76,85,95,104,115,125,135,145,154,164,173,182,191,201,211,222,232,242,251,260,270,280,290,299,309,318,327,337,347,357,366,376,385,394,404,414,424,434,444,453,464,473,483,492,502,513,522,531,541,550,561,570,579,589,599,610,619,628,638,648,658,668,678,688,698,708,718,728,738],{"id":6,"tenant_id":7,"parent_id":3,"slug":8,"name":9,"description":10,"image_url":3,"sort_order":11,"is_active":12,"seo_title":13,"seo_description":14,"created_at":15,"updated_at":16,"children":17},"8e770343-113d-403b-a2d7-4b18960f14b7","84a5965a-9f9f-4ee1-b2db-7022758d4969","brand-cath-kidston","Cath Kidston","British modern-vintage florals and sprigs.",0,true,"Cath Kidston Wallpaper","Cath Kidston wallpaper, including Clifton Floral and the heritage prints.","2026-04-30T19:51:19.124+00:00","2026-06-29T10:33:41.711464+00:00",[],{"id":19,"tenant_id":7,"parent_id":3,"slug":20,"name":21,"description":22,"image_url":3,"sort_order":11,"is_active":12,"seo_title":23,"seo_description":24,"created_at":25,"updated_at":26,"children":27},"77463e9d-a29d-4ea5-91b4-22139a57e8ac","brand-paint-abigail-ahern","Abigail Ahern","Abigail Ahern paint — colour-matched to pair with wallpaper.","Abigail Ahern Paint","Abigail Ahern paint.","2026-06-22T10:12:09.815+00:00","2026-06-29T10:33:43.739352+00:00",[],{"id":29,"tenant_id":7,"parent_id":3,"slug":30,"name":31,"description":32,"image_url":3,"sort_order":11,"is_active":12,"seo_title":31,"seo_description":33,"created_at":34,"updated_at":35,"children":36},"e8dcc0a5-53e7-4047-83da-517eaab182c8","home-cushions","Cushions","Cushions in coordinating prints, weaves and velvets.","Cushions in prints, weaves and velvets.","2026-04-30T19:51:21.771+00:00","2026-06-29T10:33:42.050674+00:00",[],{"id":38,"tenant_id":7,"parent_id":3,"slug":39,"name":40,"description":41,"image_url":3,"sort_order":11,"is_active":12,"seo_title":42,"seo_description":43,"created_at":44,"updated_at":45,"children":46},"f8f099b3-a849-4f8c-9bad-a551cebacded","wallpaper-by-colour","Shop by Colour","Find a wallpaper by the colour that anchors your room.","Wallpaper by Colour","Wallpaper sorted by colour: chalk, ink, sage, oxblood, ochre, blush, forest.","2026-04-30T19:51:07.842+00:00","2026-06-29T10:33:39.88223+00:00",[],{"id":48,"tenant_id":7,"parent_id":3,"slug":49,"name":50,"description":51,"image_url":3,"sort_order":11,"is_active":12,"seo_title":52,"seo_description":53,"created_at":54,"updated_at":55,"children":56},"206f23b5-3423-41fa-af15-da7235d1308f","room-living","Living Rooms","Patterns built to live with day-to-day.","Living Room Wallpaper","Wallpaper for living rooms and snugs.","2026-04-30T19:51:14.736+00:00","2026-06-29T10:33:40.534903+00:00",[],{"id":58,"tenant_id":7,"parent_id":3,"slug":59,"name":60,"description":61,"image_url":3,"sort_order":11,"is_active":12,"seo_title":62,"seo_description":63,"created_at":64,"updated_at":65,"children":66},"963a7d8a-8c5c-4002-8838-1eb9670986d9","style-floral","Floral","From small ditsy prints to oversized blooms.","Floral Wallpaper","Floral wallpaper in every scale.","2026-04-30T19:51:16.124+00:00","2026-06-29T10:33:41.035231+00:00",[],{"id":68,"tenant_id":7,"parent_id":3,"slug":69,"name":40,"description":70,"image_url":3,"sort_order":11,"is_active":12,"seo_title":71,"seo_description":72,"created_at":73,"updated_at":74,"children":75},"7f45274e-37a5-443d-abdf-b824daab1727","paint-by-colour","Find a paint by the colour family that anchors your room.","Paint by Colour","Paint sorted by colour family: neutrals, greys, greens, blues, pinks and more.","2026-06-22T10:12:08.615+00:00","2026-06-29T10:33:42.652671+00:00",[],{"id":77,"tenant_id":7,"parent_id":3,"slug":78,"name":79,"description":3,"image_url":3,"sort_order":11,"is_active":12,"seo_title":80,"seo_description":81,"created_at":82,"updated_at":83,"children":84},"dc301b48-b526-41d4-9078-6d263d5b343f","paint-finish-kitchen-bathroom","Kitchen & Bathroom","Kitchen & Bathroom Paint","Kitchen & Bathroom paint.","2026-06-22T10:12:09.541+00:00","2026-06-29T10:33:43.476433+00:00",[],{"id":86,"tenant_id":7,"parent_id":3,"slug":87,"name":88,"description":89,"image_url":3,"sort_order":11,"is_active":12,"seo_title":90,"seo_description":91,"created_at":92,"updated_at":93,"children":94},"2c704fb7-47f3-4ca4-bfe4-a5942a428e05","wallpaper","Wallpaper","Every wallpaper we stock, sorted by colour, room, style and brand.","Wallpaper | That Wallpaper Shop","Wallpaper from Cath Kidston, Clarke & Clarke, Cole & Son and more.","2026-04-30T19:51:07.208+00:00","2026-06-29T10:33:39.765895+00:00",[],{"id":96,"tenant_id":7,"parent_id":3,"slug":97,"name":98,"description":3,"image_url":3,"sort_order":11,"is_active":12,"seo_title":99,"seo_description":100,"created_at":101,"updated_at":102,"children":103},"0474f175-c357-4b1f-ac93-385afce9cb46","paint-colour-neutrals","Neutrals","Neutrals Paint","Neutrals paint across our brands.","2026-06-22T10:12:08.829+00:00","2026-06-29T10:33:42.852124+00:00",[],{"id":105,"tenant_id":7,"parent_id":3,"slug":106,"name":107,"description":108,"image_url":3,"sort_order":109,"is_active":12,"seo_title":110,"seo_description":111,"created_at":112,"updated_at":113,"children":114},"5ef91955-3341-4193-87fa-8d9b7da717da","paint","Paint","Designer emulsion, eggshell and specialist paint, colour-matched to pair with our wallpaper.",1,"Paint | That Wallpaper Shop","Designer paint from Laura Ashley, Joules, Cath Kidston, William Morris and more — matched to our wallpaper.","2026-06-22T10:12:08.538+00:00","2026-06-29T10:33:42.590061+00:00",[],{"id":116,"tenant_id":7,"parent_id":3,"slug":117,"name":118,"description":119,"image_url":3,"sort_order":109,"is_active":12,"seo_title":120,"seo_description":121,"created_at":122,"updated_at":123,"children":124},"13518797-1ada-469f-9fe5-c997244faa4b","paint-by-brand","Shop by Brand","The paint brands we curate.","Paint by Brand","Paint from Laura Ashley, Joules, Cath Kidston, William Morris At Home and more.","2026-06-22T10:12:08.7+00:00","2026-06-29T10:33:42.726455+00:00",[],{"id":126,"tenant_id":7,"parent_id":3,"slug":127,"name":128,"description":129,"image_url":3,"sort_order":109,"is_active":12,"seo_title":130,"seo_description":131,"created_at":132,"updated_at":133,"children":134},"1f345a49-14cc-4ad7-9942-24eb6a4c0b17","style-geometric","Geometric","Lines, repeats, and graphic patterns.","Geometric Wallpaper","Geometric wallpaper, including arches, scallops and grids.","2026-04-30T19:51:16.248+00:00","2026-06-29T10:33:41.104185+00:00",[],{"id":136,"tenant_id":7,"parent_id":3,"slug":137,"name":138,"description":139,"image_url":3,"sort_order":109,"is_active":12,"seo_title":140,"seo_description":141,"created_at":142,"updated_at":143,"children":144},"292cdea8-a54e-4a48-89fa-953b318953bc","colour-beige","Beige","Beige wallpaper and paint across the range.","Beige Wallpaper & Paint","Shop beige wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:44.211+00:00","2026-06-29T10:33:44.212+00:00",[],{"id":146,"tenant_id":7,"parent_id":3,"slug":147,"name":148,"description":149,"image_url":3,"sort_order":109,"is_active":12,"seo_title":148,"seo_description":150,"created_at":151,"updated_at":152,"children":153},"82a434e5-052c-4be7-bc90-625a3d5d4e6d","home-lighting","Lighting","Lamps, shades and pendants from independent makers.","Lamps, shades and pendant lighting.","2026-04-30T19:51:22.442+00:00","2026-06-29T10:33:42.11163+00:00",[],{"id":155,"tenant_id":7,"parent_id":3,"slug":156,"name":157,"description":158,"image_url":3,"sort_order":109,"is_active":12,"seo_title":159,"seo_description":160,"created_at":161,"updated_at":162,"children":163},"739ce31a-a486-4e9d-aaaa-a7fe1984675b","brand-laura-ashley","Laura Ashley","English country prints, sprigs and trails — the wallpaper licence held by Graham & Brown.","Laura Ashley Wallpaper","Laura Ashley wallpaper: florals, trails, sprigs and stripes in the classic English country palette.","2026-06-10T19:04:49.939+00:00","2026-06-29T10:33:41.778673+00:00",[],{"id":165,"tenant_id":7,"parent_id":3,"slug":166,"name":167,"description":3,"image_url":3,"sort_order":109,"is_active":12,"seo_title":168,"seo_description":169,"created_at":170,"updated_at":171,"children":172},"f627132f-4528-41f0-9988-ba2559465abb","paint-colour-grey","Grey & Black","Grey & Black Paint","Grey & Black paint across our brands.","2026-06-22T10:12:08.901+00:00","2026-06-29T10:33:42.921814+00:00",[],{"id":174,"tenant_id":7,"parent_id":3,"slug":175,"name":176,"description":3,"image_url":3,"sort_order":109,"is_active":12,"seo_title":177,"seo_description":178,"created_at":179,"updated_at":180,"children":181},"6fd6bcf2-13d8-4c37-89df-55a869a26224","paint-finish-exterior","Exterior & Garden","Exterior & Garden Paint","Exterior & Garden paint.","2026-06-22T10:12:09.621+00:00","2026-06-29T10:33:43.549157+00:00",[],{"id":183,"tenant_id":7,"parent_id":3,"slug":184,"name":9,"description":185,"image_url":3,"sort_order":109,"is_active":12,"seo_title":186,"seo_description":187,"created_at":188,"updated_at":189,"children":190},"5d493d7b-e607-4430-8bd6-dc0776f208c6","brand-paint-cath-kidston","Cath Kidston paint — colour-matched to pair with wallpaper.","Cath Kidston Paint","Cath Kidston paint.","2026-06-22T10:12:09.874+00:00","2026-06-29T10:33:43.804811+00:00",[],{"id":192,"tenant_id":7,"parent_id":3,"slug":193,"name":194,"description":195,"image_url":3,"sort_order":109,"is_active":12,"seo_title":196,"seo_description":197,"created_at":198,"updated_at":199,"children":200},"bd974653-abbf-4d58-894c-e5416fd6cb24","wallpaper-by-room","Shop by Room","Wallpaper picks by where it's going.","Wallpaper by Room","Wallpaper for living rooms, bedrooms, kitchens, bathrooms, hallways and kids' rooms.","2026-04-30T19:51:14.183+00:00","2026-06-29T10:33:40.456345+00:00",[],{"id":202,"tenant_id":7,"parent_id":3,"slug":203,"name":204,"description":205,"image_url":3,"sort_order":109,"is_active":12,"seo_title":206,"seo_description":207,"created_at":208,"updated_at":209,"children":210},"71612790-0231-40bc-923f-d7ede573199f","room-bedroom","Bedrooms","Calm patterns for the room you wake up in.","Bedroom Wallpaper","Wallpaper for bedrooms.","2026-04-30T19:51:14.89+00:00","2026-06-29T10:33:40.602221+00:00",[],{"id":212,"tenant_id":7,"parent_id":3,"slug":213,"name":214,"description":215,"image_url":3,"sort_order":216,"is_active":12,"seo_title":217,"seo_description":218,"created_at":219,"updated_at":220,"children":221},"73cc3e72-b004-4be2-9eba-0e1127f25958","brand-clarke-clarke","Clarke & Clarke","Pattern and colour designed in Manchester.",2,"Clarke & Clarke Wallpaper","Clarke & Clarke wallpaper across florals, geometrics and statement prints.","2026-04-30T19:51:19.598+00:00","2026-06-29T10:33:41.857599+00:00",[],{"id":223,"tenant_id":7,"parent_id":3,"slug":224,"name":225,"description":226,"image_url":3,"sort_order":216,"is_active":12,"seo_title":227,"seo_description":228,"created_at":229,"updated_at":230,"children":231},"88fae99e-1a40-4c94-9beb-5b3adab90e4b","paint-by-finish","Shop by Finish","Pick the right finish for the surface and the room.","Paint by Finish","Paint by finish: matt emulsion, eggshell, kitchen & bathroom and exterior.","2026-06-22T10:12:08.768+00:00","2026-06-29T10:33:42.787871+00:00",[],{"id":233,"tenant_id":7,"parent_id":3,"slug":234,"name":235,"description":236,"image_url":3,"sort_order":216,"is_active":12,"seo_title":237,"seo_description":238,"created_at":239,"updated_at":240,"children":241},"27bb4d22-5f10-48d3-82fd-3bf54beadcc0","brand-paint-joules","Joules","Joules paint — colour-matched to pair with wallpaper.","Joules Paint","Joules paint.","2026-06-22T10:12:09.939+00:00","2026-06-29T10:33:43.872501+00:00",[],{"id":243,"tenant_id":7,"parent_id":3,"slug":244,"name":245,"description":3,"image_url":3,"sort_order":216,"is_active":12,"seo_title":246,"seo_description":247,"created_at":248,"updated_at":249,"children":250},"71357324-1997-4989-9756-11e64724b20b","paint-finish-eggshell","Eggshell","Eggshell Paint","Eggshell paint.","2026-06-22T10:12:09.685+00:00","2026-06-29T10:33:43.611929+00:00",[],{"id":252,"tenant_id":7,"parent_id":3,"slug":253,"name":254,"description":255,"image_url":3,"sort_order":216,"is_active":12,"seo_title":256,"seo_description":257,"created_at":258,"updated_at":258,"children":259},"dac6a2cb-8f5c-4cd7-b5de-ae5269bda8ae","colour-black","Black","Black wallpaper and paint across the range.","Black Wallpaper & Paint","Shop black wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:44.284+00:00",[],{"id":261,"tenant_id":7,"parent_id":3,"slug":262,"name":263,"description":264,"image_url":3,"sort_order":216,"is_active":12,"seo_title":265,"seo_description":266,"created_at":267,"updated_at":268,"children":269},"29d9b781-9155-4446-b28f-995160d28ba6","home","Home","Cushions, lighting, art and accessories that pair with our wallpapers.","Home & Interiors | That Wallpaper Shop","Cushions, lighting, art and accessories curated to pair with our wallpaper.","2026-04-30T19:51:21.08+00:00","2026-06-29T10:33:41.986247+00:00",[],{"id":271,"tenant_id":7,"parent_id":3,"slug":272,"name":273,"description":274,"image_url":3,"sort_order":216,"is_active":12,"seo_title":275,"seo_description":276,"created_at":277,"updated_at":278,"children":279},"32a86dc0-fc3c-4d81-9fe8-e8b54b5367e8","style-stripe","Stripe","Regency stripes through to chunky modern bands.","Stripe Wallpaper","Striped wallpaper in every weight and width.","2026-04-30T19:51:16.328+00:00","2026-06-29T10:33:41.169562+00:00",[],{"id":281,"tenant_id":7,"parent_id":3,"slug":282,"name":283,"description":284,"image_url":3,"sort_order":216,"is_active":12,"seo_title":285,"seo_description":286,"created_at":287,"updated_at":288,"children":289},"b438eb52-6c2b-4cc4-bc01-0dd5df9aee1f","room-kitchen","Kitchens","Washable wallpaper that handles steam and splashes.","Kitchen Wallpaper","Washable wallpaper for kitchens.","2026-04-30T19:51:15.091+00:00","2026-06-29T10:33:40.676812+00:00",[],{"id":291,"tenant_id":7,"parent_id":3,"slug":292,"name":293,"description":3,"image_url":3,"sort_order":216,"is_active":12,"seo_title":294,"seo_description":295,"created_at":296,"updated_at":297,"children":298},"9c6ac056-5e27-44e8-aefe-a1c08dd2ae1f","paint-colour-green","Greens","Greens Paint","Greens paint across our brands.","2026-06-22T10:12:09.01+00:00","2026-06-29T10:33:42.987734+00:00",[],{"id":300,"tenant_id":7,"parent_id":3,"slug":301,"name":302,"description":303,"image_url":3,"sort_order":216,"is_active":12,"seo_title":304,"seo_description":305,"created_at":306,"updated_at":307,"children":308},"5895375d-2870-4ee4-9072-8a300e773476","wallpaper-by-style","Shop by Style","Floral, geometric, toile, art deco — find your taste.","Wallpaper by Style","Wallpaper sorted by style: floral, geometric, toile, art deco, japandi, maximalist, boho.","2026-04-30T19:51:15.887+00:00","2026-06-29T10:33:40.968878+00:00",[],{"id":310,"tenant_id":7,"parent_id":3,"slug":311,"name":312,"description":313,"image_url":3,"sort_order":216,"is_active":12,"seo_title":312,"seo_description":314,"created_at":315,"updated_at":316,"children":317},"632a3e22-8276-4561-9bb6-f03022e7ebf4","home-art","Art & Prints","Limited prints and original artwork chosen one piece at a time.","Limited-edition prints and original artwork.","2026-04-30T19:51:23.304+00:00","2026-06-29T10:33:42.187209+00:00",[],{"id":319,"tenant_id":7,"parent_id":3,"slug":320,"name":118,"description":321,"image_url":3,"sort_order":322,"is_active":12,"seo_title":323,"seo_description":91,"created_at":324,"updated_at":325,"children":326},"8c13cd87-c979-4e53-863f-00e61e1f254a","wallpaper-by-brand","The labels we curate, with more arriving each season.",3,"Wallpaper by Brand","2026-04-30T19:51:18.695+00:00","2026-06-29T10:33:41.642971+00:00",[],{"id":328,"tenant_id":7,"parent_id":3,"slug":329,"name":330,"description":331,"image_url":3,"sort_order":322,"is_active":12,"seo_title":332,"seo_description":333,"created_at":334,"updated_at":335,"children":336},"7e19fda2-5f57-4c06-beb0-fe2e4934ef0b","room-bathroom","Bathrooms","Vinyl and washable papers built for damp rooms.","Bathroom Wallpaper","Vinyl and washable wallpaper for bathrooms and cloakrooms.","2026-04-30T19:51:15.302+00:00","2026-06-29T10:33:40.751594+00:00",[],{"id":338,"tenant_id":7,"parent_id":3,"slug":339,"name":340,"description":341,"image_url":3,"sort_order":322,"is_active":12,"seo_title":342,"seo_description":343,"created_at":344,"updated_at":345,"children":346},"c11a6074-c164-4ccc-9b31-6eb96a980479","style-toile","Toile","Pastoral scenes, country houses, and fine line drawing.","Toile Wallpaper","Toile de Jouy and pastoral wallpaper.","2026-04-30T19:51:16.467+00:00","2026-06-29T10:33:41.234507+00:00",[],{"id":348,"tenant_id":7,"parent_id":3,"slug":349,"name":350,"description":351,"image_url":3,"sort_order":322,"is_active":12,"seo_title":352,"seo_description":353,"created_at":354,"updated_at":355,"children":356},"09b71df3-f43c-42f8-b2ab-d597a6f1ec64","colour-blue","Blue","Mid-tone blues, from china to azure.","Blue Wallpaper","Blue wallpaper in china, azure and mid-tone shades.","2026-04-30T19:51:13.026+00:00","2026-06-29T10:33:40.386382+00:00",[],{"id":358,"tenant_id":7,"parent_id":3,"slug":359,"name":360,"description":3,"image_url":3,"sort_order":322,"is_active":12,"seo_title":361,"seo_description":362,"created_at":363,"updated_at":364,"children":365},"e8c61323-fcee-48eb-b96b-872685fc671d","paint-finish-matt","Matt","Matt Paint","Matt paint.","2026-06-22T10:12:09.747+00:00","2026-06-29T10:33:43.675853+00:00",[],{"id":367,"tenant_id":7,"parent_id":3,"slug":368,"name":369,"description":370,"image_url":3,"sort_order":322,"is_active":12,"seo_title":371,"seo_description":372,"created_at":373,"updated_at":374,"children":375},"8416ea6c-5293-4e3c-a062-5a8c19e3eb7b","home-accessories","Accessories","The smaller pieces that finish a room.","Home Accessories","Vases, trays, candles and the smaller pieces that finish a room.","2026-04-30T19:51:23.975+00:00","2026-06-29T10:33:42.251469+00:00",[],{"id":377,"tenant_id":7,"parent_id":3,"slug":378,"name":379,"description":3,"image_url":3,"sort_order":322,"is_active":12,"seo_title":380,"seo_description":381,"created_at":382,"updated_at":383,"children":384},"3d033a17-911a-4556-81e3-78f1e532041b","paint-colour-blue","Blues","Blues Paint","Blues paint across our brands.","2026-06-22T10:12:09.138+00:00","2026-06-29T10:33:43.0607+00:00",[],{"id":386,"tenant_id":7,"parent_id":3,"slug":387,"name":157,"description":388,"image_url":3,"sort_order":322,"is_active":12,"seo_title":389,"seo_description":390,"created_at":391,"updated_at":392,"children":393},"05eb443b-05dc-409b-95df-ea9466928212","brand-paint-laura-ashley","Laura Ashley paint — colour-matched to pair with wallpaper.","Laura Ashley Paint","Laura Ashley paint.","2026-06-22T10:12:09.997+00:00","2026-06-29T10:33:43.945265+00:00",[],{"id":395,"tenant_id":7,"parent_id":3,"slug":396,"name":397,"description":3,"image_url":3,"sort_order":398,"is_active":12,"seo_title":399,"seo_description":400,"created_at":401,"updated_at":402,"children":403},"aa2577cf-8386-417c-a185-ad0f4741715a","paint-colour-pink","Pinks",4,"Pinks Paint","Pinks paint across our brands.","2026-06-22T10:12:09.206+00:00","2026-06-29T10:33:43.129603+00:00",[],{"id":405,"tenant_id":7,"parent_id":3,"slug":406,"name":407,"description":408,"image_url":3,"sort_order":398,"is_active":12,"seo_title":409,"seo_description":410,"created_at":411,"updated_at":412,"children":413},"40258192-b1f2-4a03-91c5-02375c95a51f","room-hallway","Hallways & Stairs","Pattern that earns its keep on a feature wall.","Hallway Wallpaper","Wallpaper for hallways and stairwells.","2026-04-30T19:51:15.529+00:00","2026-06-29T10:33:40.817683+00:00",[],{"id":415,"tenant_id":7,"parent_id":3,"slug":416,"name":417,"description":418,"image_url":3,"sort_order":398,"is_active":12,"seo_title":419,"seo_description":420,"created_at":421,"updated_at":422,"children":423},"4c5afe8c-b785-4480-8906-969f1e829b49","style-damask","Damask","Heritage damasks reworked for modern rooms.","Damask Wallpaper","Damask wallpaper, traditional and contemporary.","2026-04-30T19:51:16.655+00:00","2026-06-29T10:33:41.296593+00:00",[],{"id":425,"tenant_id":7,"parent_id":3,"slug":426,"name":427,"description":428,"image_url":3,"sort_order":398,"is_active":12,"seo_title":429,"seo_description":430,"created_at":431,"updated_at":432,"children":433},"05c2e840-acc1-4d5d-958b-7d9b4c57cc20","brand-harlequin","Harlequin","Harlequin wallpaper — part of the Sanderson Design Group portfolio.","Harlequin Wallpaper","Harlequin wallpaper across florals, geometrics and statement prints.","2026-06-10T19:05:01.248+00:00","2026-06-29T10:33:42.316507+00:00",[],{"id":435,"tenant_id":7,"parent_id":3,"slug":436,"name":437,"description":438,"image_url":3,"sort_order":398,"is_active":12,"seo_title":439,"seo_description":440,"created_at":441,"updated_at":442,"children":443},"f727ccc9-b7a1-4965-a2a3-d033ba287d32","brand-paint-next","Next","Next paint — colour-matched to pair with wallpaper.","Next Paint","Next paint.","2026-06-22T10:12:10.057+00:00","2026-06-29T10:33:44.012151+00:00",[],{"id":445,"tenant_id":7,"parent_id":3,"slug":446,"name":447,"description":448,"image_url":3,"sort_order":398,"is_active":12,"seo_title":449,"seo_description":450,"created_at":451,"updated_at":451,"children":452},"79b11c7a-811f-44c5-be73-5f05712202ea","colour-brown","Brown","Brown wallpaper and paint across the range.","Brown Wallpaper & Paint","Shop brown wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:44.352+00:00",[],{"id":454,"tenant_id":7,"parent_id":3,"slug":455,"name":456,"description":457,"image_url":3,"sort_order":458,"is_active":12,"seo_title":459,"seo_description":460,"created_at":461,"updated_at":462,"children":463},"f39d4979-dbf3-491a-8480-0527d75c214c","style-art-deco","Art Deco","Fans, sunbursts and 1920s geometry.",5,"Art Deco Wallpaper","Art Deco wallpaper with fans, sunbursts and metallic finishes.","2026-04-30T19:51:16.998+00:00","2026-06-29T10:33:41.360135+00:00",[],{"id":465,"tenant_id":7,"parent_id":3,"slug":466,"name":467,"description":3,"image_url":3,"sort_order":458,"is_active":12,"seo_title":468,"seo_description":469,"created_at":470,"updated_at":471,"children":472},"18e88d53-897f-4042-9627-7f8e268e8a03","paint-colour-purple","Purples","Purples Paint","Purples paint across our brands.","2026-06-22T10:12:09.288+00:00","2026-06-29T10:33:43.201136+00:00",[],{"id":474,"tenant_id":7,"parent_id":3,"slug":475,"name":476,"description":477,"image_url":3,"sort_order":458,"is_active":12,"seo_title":478,"seo_description":479,"created_at":480,"updated_at":481,"children":482},"7ad98ced-6008-4372-b75e-ea9a910fe764","brand-paint-rachel-ashwell","Rachel Ashwell","Rachel Ashwell paint — colour-matched to pair with wallpaper.","Rachel Ashwell Paint","Rachel Ashwell paint.","2026-06-22T10:12:10.118+00:00","2026-06-29T10:33:44.076621+00:00",[],{"id":484,"tenant_id":7,"parent_id":3,"slug":485,"name":486,"description":487,"image_url":3,"sort_order":458,"is_active":12,"seo_title":488,"seo_description":489,"created_at":490,"updated_at":490,"children":491},"3afd4064-e0ba-49c5-a7e7-818617a76ee6","colour-cream","Cream","Cream wallpaper and paint across the range.","Cream Wallpaper & Paint","Shop cream wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:44.421+00:00",[],{"id":493,"tenant_id":7,"parent_id":3,"slug":494,"name":495,"description":496,"image_url":3,"sort_order":458,"is_active":12,"seo_title":497,"seo_description":498,"created_at":499,"updated_at":500,"children":501},"a6b22527-5146-4e4d-8edb-272325c074c1","room-kids","Kids' Rooms","Patterns kids grow into, not out of.","Kids Wallpaper","Considered wallpaper for children's bedrooms and nurseries.","2026-04-30T19:51:15.671+00:00","2026-06-29T10:33:40.89649+00:00",[],{"id":503,"tenant_id":7,"parent_id":3,"slug":504,"name":505,"description":506,"image_url":3,"sort_order":507,"is_active":12,"seo_title":508,"seo_description":509,"created_at":510,"updated_at":511,"children":512},"d115d536-db10-43c1-ad75-91b9c91e30f6","brand-paint-superfresco-easy","Superfresco Easy","Superfresco Easy paint — colour-matched to pair with wallpaper.",6,"Superfresco Easy Paint","Superfresco Easy paint.","2026-06-22T10:12:10.186+00:00","2026-06-29T10:33:44.150967+00:00",[],{"id":514,"tenant_id":7,"parent_id":3,"slug":515,"name":516,"description":3,"image_url":3,"sort_order":507,"is_active":12,"seo_title":517,"seo_description":518,"created_at":519,"updated_at":520,"children":521},"7786fdbc-5ee5-4b47-a407-bd6cf2c4298b","paint-colour-yellow","Yellows & Orange","Yellows & Orange Paint","Yellows & Orange paint across our brands.","2026-06-22T10:12:09.349+00:00","2026-06-29T10:33:43.267294+00:00",[],{"id":523,"tenant_id":7,"parent_id":3,"slug":524,"name":235,"description":525,"image_url":3,"sort_order":507,"is_active":12,"seo_title":526,"seo_description":527,"created_at":528,"updated_at":529,"children":530},"368ef7de-2fb7-4839-936c-c530297b7a81","brand-joules","Joules wallpaper — country-inspired florals, stripes and characterful prints.","Joules Wallpaper","Joules wallpaper: country florals, heritage stripes and playful prints from the British lifestyle brand.","2026-06-16T06:03:41.149+00:00","2026-06-29T10:33:42.453022+00:00",[],{"id":532,"tenant_id":7,"parent_id":3,"slug":533,"name":534,"description":535,"image_url":3,"sort_order":507,"is_active":12,"seo_title":536,"seo_description":537,"created_at":538,"updated_at":539,"children":540},"1cb93e1a-165b-4bef-90cf-d43afbd9d0af","style-boho","Boho","Layered, textural, a touch eclectic.","Boho Wallpaper","Boho wallpaper with texture and layered pattern.","2026-04-30T19:51:17.372+00:00","2026-06-29T10:33:41.426968+00:00",[],{"id":542,"tenant_id":7,"parent_id":3,"slug":543,"name":544,"description":545,"image_url":3,"sort_order":507,"is_active":12,"seo_title":546,"seo_description":547,"created_at":548,"updated_at":548,"children":549},"475a54cf-cf7f-4c1b-a066-9917c2bc2bef","colour-gold","Gold","Gold wallpaper and paint across the range.","Gold Wallpaper & Paint","Shop gold wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:44.528+00:00",[],{"id":551,"tenant_id":7,"parent_id":3,"slug":552,"name":553,"description":554,"image_url":3,"sort_order":555,"is_active":12,"seo_title":556,"seo_description":557,"created_at":558,"updated_at":559,"children":560},"0b3eed9b-c224-4184-be61-0cc571ac3e2e","style-japandi","Japandi","Japanese restraint meets Scandinavian warmth.",7,"Japandi Wallpaper","Quiet, considered wallpaper in the Japandi vein.","2026-04-30T19:51:17.849+00:00","2026-06-29T10:33:41.496497+00:00",[],{"id":562,"tenant_id":7,"parent_id":3,"slug":563,"name":564,"description":565,"image_url":3,"sort_order":555,"is_active":12,"seo_title":566,"seo_description":567,"created_at":568,"updated_at":568,"children":569},"d544e7ea-2de6-45a9-9458-993c7b6e13bd","colour-green","Green","Green wallpaper and paint across the range.","Green Wallpaper & Paint","Shop green wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:44.591+00:00",[],{"id":571,"tenant_id":7,"parent_id":3,"slug":572,"name":573,"description":3,"image_url":3,"sort_order":555,"is_active":12,"seo_title":574,"seo_description":575,"created_at":576,"updated_at":577,"children":578},"067c77f5-56dc-48f1-bf8f-6b183f2d57ec","paint-colour-red","Reds","Reds Paint","Reds paint across our brands.","2026-06-22T10:12:09.408+00:00","2026-06-29T10:33:43.337844+00:00",[],{"id":580,"tenant_id":7,"parent_id":3,"slug":581,"name":582,"description":583,"image_url":3,"sort_order":555,"is_active":12,"seo_title":584,"seo_description":585,"created_at":586,"updated_at":587,"children":588},"036dbb8f-e249-47cf-b2d9-2d5d24037808","brand-graham-brown","Graham & Brown","Graham & Brown own-brand wallpaper — design-led florals, textures, geometrics and metallics from the British heritage maker.","Graham & Brown Wallpaper","Graham & Brown own-brand wallpaper: award-winning British design across florals, textures, geometrics and metallic statement prints.","2026-06-16T06:03:41.223+00:00","2026-06-29T10:33:42.526031+00:00",[],{"id":590,"tenant_id":7,"parent_id":3,"slug":591,"name":592,"description":593,"image_url":3,"sort_order":555,"is_active":12,"seo_title":594,"seo_description":595,"created_at":596,"updated_at":597,"children":598},"720cdcba-0e1a-4359-9f15-15b448abc57c","brand-paint-william-morris","William Morris","William Morris paint — colour-matched to pair with wallpaper.","William Morris Paint","William Morris paint.","2026-06-22T10:12:10.252+00:00","2026-06-29T10:33:44.227699+00:00",[],{"id":600,"tenant_id":7,"parent_id":3,"slug":601,"name":602,"description":603,"image_url":3,"sort_order":604,"is_active":12,"seo_title":605,"seo_description":606,"created_at":607,"updated_at":608,"children":609},"17a3e58b-b39e-43d9-910a-ae938cb578df","style-maximalist","Maximalist","Big scale, big pattern, no apologies.",8,"Maximalist Wallpaper","Maximalist wallpaper with bold scale and saturated colour.","2026-04-30T19:51:18.337+00:00","2026-06-29T10:33:41.569015+00:00",[],{"id":611,"tenant_id":7,"parent_id":3,"slug":612,"name":613,"description":3,"image_url":3,"sort_order":604,"is_active":12,"seo_title":614,"seo_description":615,"created_at":616,"updated_at":617,"children":618},"2f0d7fe5-cfc9-4a2a-b956-5070fc95c9ae","paint-colour-brown","Browns","Browns Paint","Browns paint across our brands.","2026-06-22T10:12:09.474+00:00","2026-06-29T10:33:43.408119+00:00",[],{"id":620,"tenant_id":7,"parent_id":3,"slug":621,"name":622,"description":623,"image_url":3,"sort_order":604,"is_active":12,"seo_title":624,"seo_description":625,"created_at":626,"updated_at":626,"children":627},"5e5bff8e-6838-4009-b86d-16d203c096d4","colour-grey","Grey","Grey wallpaper and paint across the range.","Grey Wallpaper & Paint","Shop grey wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:44.689+00:00",[],{"id":629,"tenant_id":7,"parent_id":3,"slug":630,"name":631,"description":632,"image_url":3,"sort_order":633,"is_active":12,"seo_title":634,"seo_description":635,"created_at":636,"updated_at":636,"children":637},"59d12f89-32aa-45ce-9f0f-448a08badb6c","colour-monochrome","Monochrome","Monochrome wallpaper and paint across the range.",9,"Monochrome Wallpaper & Paint","Shop monochrome wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:44.762+00:00",[],{"id":639,"tenant_id":7,"parent_id":3,"slug":640,"name":641,"description":642,"image_url":3,"sort_order":643,"is_active":12,"seo_title":644,"seo_description":645,"created_at":646,"updated_at":646,"children":647},"d4cada24-3257-4538-a757-7a21c8eeea68","colour-navy","Navy","Navy wallpaper and paint across the range.",10,"Navy Wallpaper & Paint","Shop navy wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:44.828+00:00",[],{"id":649,"tenant_id":7,"parent_id":3,"slug":650,"name":651,"description":652,"image_url":3,"sort_order":653,"is_active":12,"seo_title":654,"seo_description":655,"created_at":656,"updated_at":656,"children":657},"0fd3a3a2-55c2-4e91-941d-96c22128847d","colour-neutral","Neutral","Neutral wallpaper and paint across the range.",11,"Neutral Wallpaper & Paint","Shop neutral wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:44.897+00:00",[],{"id":659,"tenant_id":7,"parent_id":3,"slug":660,"name":661,"description":662,"image_url":3,"sort_order":663,"is_active":12,"seo_title":664,"seo_description":665,"created_at":666,"updated_at":666,"children":667},"2d83e660-999e-4918-bf0d-2d551082d5f6","colour-orange","Orange","Orange wallpaper and paint across the range.",12,"Orange Wallpaper & Paint","Shop orange wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:44.982+00:00",[],{"id":669,"tenant_id":7,"parent_id":3,"slug":670,"name":671,"description":672,"image_url":3,"sort_order":673,"is_active":12,"seo_title":674,"seo_description":675,"created_at":676,"updated_at":676,"children":677},"16545d32-ef9a-4a44-aee1-9d0e77fab8f0","colour-pink","Pink","Pink wallpaper and paint across the range.",13,"Pink Wallpaper & Paint","Shop pink wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:45.049+00:00",[],{"id":679,"tenant_id":7,"parent_id":3,"slug":680,"name":681,"description":682,"image_url":3,"sort_order":683,"is_active":12,"seo_title":684,"seo_description":685,"created_at":686,"updated_at":686,"children":687},"55356492-3124-441a-806d-c1d209d3cd96","colour-purple","Purple","Purple wallpaper and paint across the range.",14,"Purple Wallpaper & Paint","Shop purple wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:45.124+00:00",[],{"id":689,"tenant_id":7,"parent_id":3,"slug":690,"name":691,"description":692,"image_url":3,"sort_order":693,"is_active":12,"seo_title":694,"seo_description":695,"created_at":696,"updated_at":696,"children":697},"42ecf30d-7239-445f-b800-a4d9a8e2f586","colour-red","Red","Red wallpaper and paint across the range.",15,"Red Wallpaper & Paint","Shop red wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:45.21+00:00",[],{"id":699,"tenant_id":7,"parent_id":3,"slug":700,"name":701,"description":702,"image_url":3,"sort_order":703,"is_active":12,"seo_title":704,"seo_description":705,"created_at":706,"updated_at":706,"children":707},"c18d71de-0129-4460-836c-d9dc0e4250eb","colour-rose-gold","Rose Gold","Rose Gold wallpaper and paint across the range.",16,"Rose Gold Wallpaper & Paint","Shop rose gold wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:45.279+00:00",[],{"id":709,"tenant_id":7,"parent_id":3,"slug":710,"name":711,"description":712,"image_url":3,"sort_order":713,"is_active":12,"seo_title":714,"seo_description":715,"created_at":716,"updated_at":716,"children":717},"4fa3d55f-b060-45c6-b4e9-85d3ba3f5237","colour-silver","Silver","Silver wallpaper and paint across the range.",17,"Silver Wallpaper & Paint","Shop silver wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:45.344+00:00",[],{"id":719,"tenant_id":7,"parent_id":3,"slug":720,"name":721,"description":722,"image_url":3,"sort_order":723,"is_active":12,"seo_title":724,"seo_description":725,"created_at":726,"updated_at":726,"children":727},"91a63e09-1417-42d4-98a5-a3c298cdbfe8","colour-teal","Teal","Teal wallpaper and paint across the range.",18,"Teal Wallpaper & Paint","Shop teal wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:45.416+00:00",[],{"id":729,"tenant_id":7,"parent_id":3,"slug":730,"name":731,"description":732,"image_url":3,"sort_order":733,"is_active":12,"seo_title":734,"seo_description":735,"created_at":736,"updated_at":736,"children":737},"7646aa72-544f-4f2a-8755-e40065d5423b","colour-white","White","White wallpaper and paint across the range.",19,"White Wallpaper & Paint","Shop white wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:45.486+00:00",[],{"id":739,"tenant_id":7,"parent_id":3,"slug":740,"name":741,"description":742,"image_url":3,"sort_order":743,"is_active":12,"seo_title":744,"seo_description":745,"created_at":746,"updated_at":746,"children":747},"407bf3bd-437b-48d7-96e3-6ff260ce4cab","colour-yellow","Yellow","Yellow wallpaper and paint across the range.",20,"Yellow Wallpaper & Paint","Shop yellow wallpaper and paint at That Wallpaper Shop.","2026-06-29T10:33:45.561+00:00",[],{"title":427,"subtitle":428,"image":749,"link":750},"https:\u002F\u002Ftecgjypgorfxmakjwdzj.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fmedia\u002F84a5965a-9f9f-4ee1-b2db-7022758d4969\u002Fproducts\u002Fzori-wallpaper-1.webp","\u002Fcategory\u002Fbrand-harlequin",{"title":235,"subtitle":236,"image":752,"link":753},"https:\u002F\u002Ftecgjypgorfxmakjwdzj.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fmedia\u002F84a5965a-9f9f-4ee1-b2db-7022758d4969\u002Fproducts\u002Fjoules-spring-pasture-paint-1.webp","\u002Fcategory\u002Fbrand-paint-joules",{"id":755,"tenant_id":7,"slug":756,"title":757,"excerpt":758,"content":759,"author_id":3,"author_name":896,"featured_image_url":897,"category":3,"tags":898,"status":900,"published_at":901,"seo_title":902,"seo_description":903,"metadata":904,"created_at":905,"updated_at":906,"fields":907,"scheduled_at":3},"c76f11ed-d3dd-4df3-829c-d8bd0566eeda","william-morris-wallpaper-why-it-still-works","William Morris wallpaper: why it still works 150 years on","Morris designed his first wallpaper in the 1860s. The patterns are still in print, still going up on walls, still selling. Here's why they last.",{"type":760,"content":761},"doc",[762,768,774,778,782,787,791,795,808,813,817,829,834,838,866,871,875,879,884],{"type":763,"content":764},"paragraph",[765],{"text":766,"type":767},"William Morris drew his first wallpaper in the early 1860s. That pattern, Trellis, is still in print today. So are Willow Bough, Strawberry Thief, Marigold and a dozen others he designed before 1900. Very few products of any kind survive that long and stay in production the whole time. Wallpaper trends usually last a few seasons. Morris has lasted five generations. It's worth asking why.","text",{"type":769,"attrs":770,"content":771},"heading",{"level":216},[772],{"text":773,"type":767},"The patterns are older than you think",{"type":763,"content":775},[776],{"text":777,"type":767},"Morris was a Victorian, born in 1834. He worked at the centre of the Arts and Crafts movement, which set itself against the flat, machine-printed decoration that filled British homes in his lifetime. He wanted patterns drawn from real plants and printed by hand, and he wanted them to be honest about being pattern rather than pretending to be a painting or a view through a window.",{"type":763,"content":779},[780],{"text":781,"type":767},"So Willow Bough is willow leaves and nothing else, repeating gently up the wall. Strawberry Thief, from 1883, came straight out of his own garden at Kelmscott Manor, where thrushes kept stealing the fruit. The designs were block-printed, one carved wooden block per colour, pressed by hand down the length of each roll. Morris & Co still prints some of the archive that way, and the brand now sits inside the Sanderson Design Group, which is why the patterns are widely available a century and a half on.",{"type":769,"attrs":783,"content":784},{"level":216},[785],{"text":786,"type":767},"Why the designs still work on a modern wall",{"type":763,"content":788},[789],{"text":790,"type":767},"The short answer is that Morris understood repeat better than almost anyone since. A wallpaper is not one picture. It is one small unit tiled hundreds of times up and across a wall, and the whole trick is hiding the joins so the eye reads flow rather than grid.",{"type":763,"content":792},[793],{"text":794,"type":767},"Morris built his patterns around curving stems that carry the eye diagonally, so you never notice where one repeat ends and the next begins. The density does the rest. There is so much leaf and flower packed in that a small mark on the wall, a scuff or a picture hook, simply disappears into it. That is a practical gift in a hallway or a family room, and it is one reason the patterns wear well in a way a plain painted wall never does.",{"type":763,"content":796},[797,799,806],{"text":798,"type":767},"The subject matter helps too. Leaves, birds, fruit and flowers do not date the way a geometric or a colour-of-the-year does. A room papered in Willow Bough looked current in 1887 and looks current now, which is a rare thing to be able to say about any pattern. If foliage prints are where your eye keeps going, our ",{"text":800,"type":767,"marks":801},"floral wallpaper range",[802],{"type":803,"attrs":804},"link",{"href":805},"\u002Fproducts?category=style-floral",{"text":807,"type":767}," is the place to start.",{"type":769,"attrs":809,"content":810},{"level":216},[811],{"text":812,"type":767},"The colours have quietly moved on",{"type":763,"content":814},[815],{"text":816,"type":767},"People picture Morris in the old colourways: sage green, madder red, indigo, ochre on a tea-stained ground. Those still exist and they suit a period house beautifully. But the archive gets recoloured regularly, and the newer palettes are where a lot of the modern interest is.",{"type":763,"content":818},[819,821,827],{"text":820,"type":767},"You'll find the same drawings issued in charcoal and ink, in soft plaster pinks, in near-black grounds that read almost like a moody japandi paper. The pattern stays Victorian while the colour turns 2026. If you like the drawing but not the granny-ish reputation, look for a dark or a muted recolour rather than the classic cream. A charcoal Willow Bough in a small study is a completely different room from the same design in traditional green, and the ",{"text":822,"type":767,"marks":823},"shop-by-colour pages",[824],{"type":803,"attrs":825},{"href":826},"\u002Fproducts?category=colour-sage",{"text":828,"type":767}," make it easy to see which grounds are available before you commit.",{"type":769,"attrs":830,"content":831},{"level":216},[832],{"text":833,"type":767},"Where a Morris print earns its place",{"type":763,"content":835},[836],{"text":837,"type":767},"A busy pattern wants a job to do. Here are the rooms where a Morris paper tends to reward the effort.",{"type":839,"content":840},"bulletList",[841,848,854,860],{"type":842,"content":843},"listItem",[844],{"type":763,"content":845},[846],{"text":847,"type":767},"Hallways and stairwells. A dense foliage print hides the knocks a hallway takes, and the pattern carries up an awkward stair wall better than a plain colour, which tends to show every shadow.",{"type":842,"content":849},[850],{"type":763,"content":851},[852],{"text":853,"type":767},"Dining rooms. Morris papers suit evening light and candlelight, where the density reads as warmth rather than clutter.",{"type":842,"content":855},[856],{"type":763,"content":857},[858],{"text":859,"type":767},"Downstairs loos and box rooms. A small room can take a full-on pattern that would be a lot in a big space, and a tiny cloakroom in Strawberry Thief is a genuine pleasure.",{"type":842,"content":861},[862],{"type":763,"content":863},[864],{"text":865,"type":767},"One chimney breast. If a whole room feels like too much, paper the chimney breast alone and paint the rest in a colour pulled from the design.",{"type":769,"attrs":867,"content":868},{"level":216},[869],{"text":870,"type":767},"Living with a pattern this busy",{"type":763,"content":872},[873],{"text":874,"type":767},"Two practical points. First, the repeats can be large. A big archive floral might have a pattern repeat of 50cm or more, which means more waste when you cut to match, so you'll need a little extra paper than a plain would suggest. The repeat figure is printed on every product, and it's worth reading before you order.",{"type":763,"content":876},[877],{"text":878,"type":767},"Second, keep the rest of the room quiet. A Morris wall does a lot of talking, so plain curtains, plain upholstery and one or two colours borrowed from the paper will hold it together. Fight it with a second strong pattern and the room gets tiring fast. Let it lead and it settles into the background in the best way.",{"type":769,"attrs":880,"content":881},{"level":216},[882],{"text":883,"type":767},"Buying one today",{"type":763,"content":885},[886,888,894],{"text":887,"type":767},"Morris famously said to have nothing in your houses that you do not know to be useful or believe to be beautiful. A wallpaper he drew before the invention of the motor car still passes that test, which is about the strongest recommendation a pattern can carry. If you want to see how the designs behave across a whole wall, browse the ",{"text":889,"type":767,"marks":890},"full wallpaper range",[891],{"type":803,"attrs":892},{"href":893},"\u002Fproducts?category=wallpaper",{"text":895,"type":767},", where the room-set photos show the scale in a real space and the pattern-repeat figure tells you how the design will tile before you buy. Spend a moment with the detail and a 150-year-old pattern stops being a museum piece and starts being the easiest wall in the house.","Eve Clark","https:\u002F\u002Fcdn11.bigcommerce.com\u002Fs-7psb023nit\u002Fimages\u002Fstencil\u002F1000w\u002Fproducts\u002F11777\u002F23611\u002F127396_ROOMSET_ALYWORTH%20TRAIL%20FERN_01__35201.1719411456.jpg",[899],"brands","published","2026-07-02T09:06:55+00:00","William Morris Wallpaper: Why It Still Works","Why William Morris wallpaper patterns like Willow Bough and Strawberry Thief still work today, the modern recolours, and the rooms they suit best.",{"fields":3},"2026-07-03T05:18:54.728+00:00","2026-07-05T16:31:04.709085+00:00",{},[909,1053,1213],{"id":910,"tenant_id":7,"slug":911,"title":912,"excerpt":913,"content":914,"author_id":3,"author_name":896,"featured_image_url":1045,"category":3,"tags":1046,"status":900,"published_at":1047,"seo_title":912,"seo_description":1048,"metadata":1049,"created_at":1050,"updated_at":1051,"fields":1052,"scheduled_at":1047},"d28dcff1-045c-467c-8202-d6a5582aa1d2","laura-ashley-wallpaper","A Plain Guide to Laura Ashley Wallpaper","The sprigged florals, the soft greens, the damasks and toiles. Here's what Laura Ashley wallpaper is actually like to choose and hang, with real repeats and what £52 a roll gets you.",{"type":760,"content":915},[916,920,925,929,934,961,966,970,975,980,984,989,993,998,1002,1007,1026],{"type":763,"content":917},[918],{"text":919,"type":767},"Laura Ashley is one of those names most people in Britain grew up with. A sprigged floral in a spare bedroom, a soft green in a hallway, a roll bought for a first flat. The brand has changed hands more than once over the years, but the wallpaper is still on sale, and the archive prints that made the name are still the reason people ask for it. Here's what Laura Ashley wallpaper is actually like to choose and to hang, without the nostalgia doing the talking.",{"type":769,"attrs":921,"content":922},{"level":216},[923],{"text":924,"type":767},"Where the wallpaper comes from now",{"type":763,"content":926},[927],{"text":928,"type":767},"The Laura Ashley papers we carry are made under licence on the Graham & Brown platform. That matters less than you'd think for the look, because the designs are drawn from the same archive that has always defined the brand. It does mean the manufacture is up to date. You get a paste-the-wall paper rather than the older paste-the-paper kind, which makes hanging a good deal easier. If you last papered a room in the nineties and remember pasting long strips on the floor, the method has moved on since.",{"type":769,"attrs":930,"content":931},{"level":216},[932],{"text":933,"type":767},"The specs that matter",{"type":763,"content":935},[936,938,943,945,951,953,959],{"text":937,"type":767},"Nearly every Laura Ashley wallpaper in the range is the same price, ",{"text":939,"type":767,"marks":940},"£52 a roll",[941],{"type":942},"bold",{"text":944,"type":767},". Rolls are 0.52m wide and 10m long, which is the standard British size, so any calculator or shop assistant will know what to do with it. Almost all of them are paste-the-wall, and many are spongeable, which means a damp cloth lifts most marks rather than a scrub. Buy every roll you need in one go and check the batch numbers match on the labels, because dye lots can shift between print runs. If you want the full method before you start, our guide to ",{"text":946,"type":767,"marks":947},"how much wallpaper you need",[948],{"type":803,"attrs":949},{"href":950},"\u002Fjournal\u002Fhow-much-wallpaper-do-i-need",{"text":952,"type":767}," and the ",{"text":954,"type":767,"marks":955},"paste-the-wall versus paste-the-paper",[956],{"type":803,"attrs":957},{"href":958},"\u002Fjournal\u002Fpaste-the-wall-vs-paste-the-paper",{"text":960,"type":767}," explainer both cover it plainly.",{"type":769,"attrs":962,"content":963},{"level":216},[964],{"text":965,"type":767},"Florals first",{"type":763,"content":967},[968],{"text":969,"type":767},"The florals are the reason the brand exists, and they are still the largest part of the range. Pollington Roses is the classic, a soft rose print that looks like something from an old cutting garden. Poppy Meadow is looser and more painterly. Portland Fern trades flowers for foliage, which reads calmer across a big wall. Gosford is a parrot-tulip print with an offset 64cm repeat, first drawn from an archive painting, and Burnham is a fine leaf trellis that works as a quiet all-over pattern. The colour names tell you the mood on their own: Sage Green, Dove Grey, Pale Seaspray, Natural. Nothing in it shouts.",{"type":769,"attrs":971,"content":972},{"level":216},[973],{"text":974,"type":767},"Damask and toile for something more formal",{"type":976,"attrs":977},"image",{"alt":978,"src":979},"Laura Ashley Heraldic Damask wallpaper in Slate Grey, a formal damask pattern in soft grey tones","https:\u002F\u002Ftecgjypgorfxmakjwdzj.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fmedia\u002F84a5965a-9f9f-4ee1-b2db-7022758d4969\u002Fproducts\u002Fheraldic-damask-slate-grey-1.webp",{"type":763,"content":981},[982],{"text":983,"type":767},"When you want structure rather than flowers, the damasks do the job. Josette is the French damask most people picture, with a 53cm straight-match repeat and colourways that run from sage green to amethyst. Heraldic Damask in Slate Grey is grander, with a larger 64cm repeat, and it suits a dining room or a single chimney breast. For a print with a scene in it, the toiles are worth a look. Tuileries is a pictorial toile with a 53cm repeat, sold in charcoal grey, midnight blue and sage. The full Toile de Jouy has a much bigger 128cm repeat, so add an extra roll to cover the waste that a long repeat always creates.",{"type":769,"attrs":985,"content":986},{"level":216},[987],{"text":988,"type":767},"Stripes and the quieter patterns",{"type":763,"content":990},[991],{"text":992,"type":767},"Not every wall wants a flower on it. Farnworth Stripe is a simple stripe with a 53cm straight match. Denwick Stripe is a free-match paper, which is the easiest kind to hang because there is no pattern to line up across the seams. Annecy in Dove Grey is a small-scale damask with a tight 21.33cm repeat, good for a downstairs loo or a narrow hallway where a big pattern would crowd the space. The Lille Pearlescent stripes add a soft sheen with no print at all, which is a gentle way to bring light into a dim corner.",{"type":769,"attrs":994,"content":995},{"level":216},[996],{"text":997,"type":767},"A word on repeats and waste",{"type":763,"content":999},[1000],{"text":1001,"type":767},"Two numbers come up again and again across the range, a 53cm repeat and a 64cm one. The rule behind them is simple: the bigger the repeat, the more paper you cut off and bin to keep the pattern matching from strip to strip. A free-match stripe wastes almost nothing. A 128cm toile wastes a fair bit. Work the repeat into your roll count rather than guessing at it, or you will be a roll short on the last wall and waiting on a fresh batch.",{"type":769,"attrs":1003,"content":1004},{"level":216},[1005],{"text":1006,"type":767},"Why the colours last",{"type":763,"content":1008},[1009,1011,1016,1018,1024],{"text":1010,"type":767},"The palette is the real reason a Laura Ashley room still looks right years later. The greens are muted, the greys lean warm, the blues sit somewhere between navy and slate. None of it dates the way a bright trend colour does. If you are building a scheme around one of them, the ",{"text":1012,"type":767,"marks":1013},"sage green papers",[1014],{"type":803,"attrs":1015},{"href":826},{"text":1017,"type":767}," are the easiest place to start, and the ",{"text":1019,"type":767,"marks":1020},"damask designs",[1021],{"type":803,"attrs":1022},{"href":1023},"\u002Fproducts?category=style-damask",{"text":1025,"type":767}," give you the more formal end of the same look.",{"type":763,"content":1027},[1028,1030,1036,1038,1043],{"text":1029,"type":767},"You can see the whole ",{"text":1031,"type":767,"marks":1032},"Laura Ashley range",[1033],{"type":803,"attrs":1034},{"href":1035},"\u002Fproducts?category=brand-laura-ashley",{"text":1037,"type":767}," on the site, with the large detail shots and room-set photos that show how a print actually sits on a wall, plus the pattern-repeat figure for every design so you can order the right number of rolls. If you are still weighing it against other brands, the wider ",{"text":1039,"type":767,"marks":1040},"wallpaper collection",[1041],{"type":803,"attrs":1042},{"href":893},{"text":1044,"type":767}," is there to browse alongside it.","https:\u002F\u002Ftecgjypgorfxmakjwdzj.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fmedia\u002F84a5965a-9f9f-4ee1-b2db-7022758d4969\u002Fproducts\u002Fpollington-roses-natural-1.webp",[899],"2026-07-28T08:00:00+00:00","Laura Ashley wallpaper explained plainly: the florals, damasks and toiles we carry, real pattern repeats, and what £52 a roll gets you.",{"fields":3},"2026-07-12T09:17:08.972108+00:00","2026-07-28T08:00:02.158415+00:00",{},{"id":1054,"tenant_id":7,"slug":1055,"title":1056,"excerpt":1057,"content":1058,"author_id":3,"author_name":896,"featured_image_url":1067,"category":3,"tags":1204,"status":900,"published_at":1206,"seo_title":1207,"seo_description":1208,"metadata":1209,"created_at":1210,"updated_at":1211,"fields":1212,"scheduled_at":1206},"e2af9f30-25bf-4a5c-8ae9-f6ca9c7f0be5","art-deco-wallpaper","Art Deco wallpaper: how to use it without overdoing it","Fans, sunbursts and metallic edges. Art Deco wallpaper looks harder to pull off than it is. Here's how to use it on one wall without the room turning into a film set.",{"type":760,"content":1059},[1060,1064,1068,1073,1077,1082,1086,1098,1103,1136,1140,1145,1165,1170,1180,1185],{"type":763,"content":1061},[1062],{"text":1063,"type":767},"Art Deco started in 1920s Paris and never quite went away. Right now it's back in force, and wallpaper is the easiest way to bring it home. The look is straight lines, fans, sunbursts and metallic edges, all held together by strict symmetry. It reads as confident rather than fussy, which is why it suits a hallway or a dining room better than a nursery. Here's how to use it in a real house without the whole room turning into a film set.",{"type":976,"attrs":1065},{"alt":1066,"src":1067},"Art Deco Black and Gold wallpaper by Graham & Brown, gold metallic fan motif on a black textured ground","https:\u002F\u002Ftecgjypgorfxmakjwdzj.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fmedia\u002F84a5965a-9f9f-4ee1-b2db-7022758d4969\u002Fproducts\u002Fart-deco-1.webp",{"type":769,"attrs":1069,"content":1070},{"level":216},[1071],{"text":1072,"type":767},"What actually makes a paper Art Deco",{"type":763,"content":1074},[1075],{"text":1076,"type":767},"Three things, usually. Geometry first: repeated fans, chevrons, stepped arches and sunburst motifs, anything with a clear ruler-drawn edge. Symmetry second: Deco patterns tend to mirror themselves top to bottom or side to side, so the wall feels ordered rather than busy. Metallic third: gold, silver, bronze or rose gold, printed so the pattern catches the light as you walk past. You don't need all three at once. A quiet geometric in two flat colours is still Deco if the shapes are right.",{"type":769,"attrs":1078,"content":1079},{"level":216},[1080],{"text":1081,"type":767},"One wall, or the whole room?",{"type":763,"content":1083},[1084],{"text":1085,"type":767},"Bold Deco papers earn their keep on a single wall. A chimney breast, the wall behind a bed, the run at the top of the stairs. Put a strong fan print on all four walls of a small room and the pattern starts to close in. In a bigger room with high ceilings, a period house or a wide hall, you can go further, because the pattern has space to breathe. If in doubt, paper one wall and paint the rest in a colour pulled straight out of the design.",{"type":763,"content":1087},[1088,1090,1096],{"text":1089,"type":767},"Deco can tip into full maximalism quickly, and sometimes that's the point. If you want to push it that way on purpose, we've a whole piece on ",{"text":1091,"type":767,"marks":1092},"maximalist wallpaper done tastefully",[1093],{"type":803,"attrs":1094},{"href":1095},"\u002Fjournal\u002Fmaximalist-wallpaper-done-tastefully",{"text":1097,"type":767},".",{"type":769,"attrs":1099,"content":1100},{"level":216},[1101],{"text":1102,"type":767},"Four Art Deco papers we keep coming back to",{"type":839,"content":1104},[1105,1111,1124,1130],{"type":842,"content":1106},[1107],{"type":763,"content":1108},[1109],{"text":1110,"type":767},"Art Deco Black and Gold by Graham & Brown. Gold metallic fans on a black textured ground, the champagne-fountain motif that says Deco before anything else in the room does. 64cm pattern repeat, straight match, paste-the-wall, 0.53m by 10m rolls, around £110 a roll.",{"type":842,"content":1112},[1113],{"type":763,"content":1114},[1115,1117,1122],{"text":1116,"type":767},"Chrysler by ",{"text":214,"type":767,"marks":1118},[1119],{"type":803,"attrs":1120},{"href":1121},"\u002Fproducts?category=brand-clarke-clarke",{"text":1123,"type":767},", from the Lusso collection. A fan design built from metallic and matt shapes that give it a slight 3D lift. Small 7.4cm repeat, so less waste than the big-repeat papers, straight match, paste-the-wall, and it comes in rose gold, teal and black as well as white.",{"type":842,"content":1125},[1126],{"type":763,"content":1127},[1128],{"text":1129,"type":767},"Rene by Graham & Brown. Silver fans laid across a textured navy ground, the darker, quieter cousin of the black and gold. 64cm repeat, straight match, paste-the-wall, around £110 a roll. Good in a dining room you mostly use after dark.",{"type":842,"content":1131},[1132],{"type":763,"content":1133},[1134],{"text":1135,"type":767},"Florin Gold by Laura Ashley. The gentlest of the four, a pale gold geometric with Deco undertones rather than full theatre. 6cm repeat, straight match, paste-the-wall, around £52 a roll. A sensible first step if the fan prints feel like a lot.",{"type":976,"attrs":1137},{"alt":1138,"src":1139},"Chrysler Art Deco fan wallpaper by Clarke & Clarke in metallic and matt tones","https:\u002F\u002Ftecgjypgorfxmakjwdzj.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fmedia\u002F84a5965a-9f9f-4ee1-b2db-7022758d4969\u002Fproducts\u002Fchrysler-wallpaper-1.webp",{"type":769,"attrs":1141,"content":1142},{"level":216},[1143],{"text":1144,"type":767},"Keeping it tasteful",{"type":763,"content":1146},[1147,1149,1155,1157,1163],{"text":1148,"type":767},"The trap with Deco is running everything at full volume. One metallic per room is plenty. If the paper has gold in it, keep the other metals in the room gold too, and let the woodwork and textiles stay matt and calm. Deep grounds do a lot of the work: black, ",{"text":1150,"type":767,"marks":1151},"ink and navy",[1152],{"type":803,"attrs":1153},{"href":1154},"\u002Fproducts?category=colour-ink",{"text":1156,"type":767},", forest, oxblood. They make the metallic read as a thin line of light rather than a wall of shine. We've written more about ",{"text":1158,"type":767,"marks":1159},"using deep colour on the walls",[1160],{"type":803,"attrs":1161},{"href":1162},"\u002Fjournal\u002Foxblood-ochre-and-ink-deep-colour",{"text":1164,"type":767}," if you want the longer version. Pair a busy fan print with plain everything else, and the room stays a room.",{"type":769,"attrs":1166,"content":1167},{"level":216},[1168],{"text":1169,"type":767},"Scale, repeat and ordering",{"type":763,"content":1171},[1172,1174,1178],{"text":1173,"type":767},"Deco patterns split into two camps for measuring. The small repeats, like Chrysler at 7.4cm or Florin at 6cm, behave like any ordinary paper, so you order much as you would for a plain. The big statement papers, Art Deco and Rene at 64cm, need extra, because every drop has to line up on that long repeat and the offcuts add up. On a full wall you can lose most of a roll to pattern matching alone. Measure the wall, then add for the repeat before you order. Our plain guide to ",{"text":946,"type":767,"marks":1175},[1176],{"type":803,"attrs":1177},{"href":950},{"text":1179,"type":767}," walks through the sums.",{"type":769,"attrs":1181,"content":1182},{"level":216},[1183],{"text":1184,"type":767},"The short version",{"type":763,"content":1186},[1187,1189,1195,1197,1202],{"text":1188,"type":767},"Art Deco is one of those looks that feels harder than it is. Get the geometry and one good metallic right, keep everything around it calm, and a single wall can carry a whole room. You can see the full ",{"text":1190,"type":767,"marks":1191},"Art Deco range",[1192],{"type":803,"attrs":1193},{"href":1194},"\u002Fproducts?category=style-art-deco",{"text":1196,"type":767}," here, with the pattern repeats and large room-set photos listed on each design, alongside ",{"text":1198,"type":767,"marks":1199},"the rest of the wallpaper",[1200],{"type":803,"attrs":1201},{"href":893},{"text":1203,"type":767}," if you want to compare.",[1205],"trends","2026-07-26T08:00:00+00:00","Art Deco Wallpaper: How to Use It Tastefully","Art Deco wallpaper used without overdoing it: the fan and sunburst motifs, four papers we rate, and how to keep the metallics tasteful.",{"fields":3},"2026-07-11T09:11:09.875462+00:00","2026-07-26T08:00:01.34077+00:00",{},{"id":1214,"tenant_id":7,"slug":1215,"title":1216,"excerpt":1217,"content":1218,"author_id":3,"author_name":896,"featured_image_url":1291,"category":3,"tags":1466,"status":900,"published_at":1469,"seo_title":1470,"seo_description":1471,"metadata":1472,"created_at":1473,"updated_at":1474,"fields":1475,"scheduled_at":1469},"ba591058-b3de-43a5-a995-60ead93918e1","living-room-wallpaper-ideas","Living room wallpaper ideas that work in a real room","Most living room wallpaper advice ignores the sofa, the telly and the radiator. Here is how to choose a paper for the room you actually sit in.",{"type":760,"content":1219},[1220,1224,1229,1233,1237,1242,1246,1250,1270,1275,1288,1292,1305,1310,1323,1327,1347,1352,1364,1377,1382,1386,1390,1395,1399,1410,1415,1455],{"type":763,"content":1221},[1222],{"text":1223,"type":767},"The living room is the hardest room in the house to paper, and not because the walls are difficult. It is because the room is already full. A sofa against one wall, a television on another, a radiator under the window, a chimney breast that sticks out 30cm and refuses to be ignored. Choose a paper for an empty room and you will hang it in a full one. So here is the advice with the furniture left in.",{"type":769,"attrs":1225,"content":1226},{"level":216},[1227],{"text":1228,"type":767},"Start with the wall you actually look at",{"type":763,"content":1230},[1231],{"text":1232,"type":767},"Sit where you sit. Not in the doorway, where the estate agent photographs it, but in your usual seat with a cup of tea. The wall in front of you is the one that earns the pattern. Nine times out of ten in a British sitting room that is the chimney breast, or the wall the sofa faces. The wall behind the sofa is the one you never see, and papering it is the most common wasted roll we hear about.",{"type":763,"content":1234},[1235],{"text":1236,"type":767},"This sounds obvious. It is routinely ignored. People paper the biggest wall because it is the biggest, then spend three years looking at the plain one opposite.",{"type":769,"attrs":1238,"content":1239},{"level":216},[1240],{"text":1241,"type":767},"One wall or all four",{"type":763,"content":1243},[1244],{"text":1245,"type":767},"The honest answer is that it depends on the scale of the pattern, not on fashion. A big, dark, high-contrast design wants one wall and three quiet ones. A small, low-contrast design can go round the whole room without closing it in, and often looks better for it, because a single papered wall with a small print can read as an accident rather than a decision.",{"type":763,"content":1247},[1248],{"text":1249,"type":767},"A rough rule that has served us well:",{"type":839,"content":1251},[1252,1258,1264],{"type":842,"content":1253},[1254],{"type":763,"content":1255},[1256],{"text":1257,"type":767},"Motif bigger than a side plate, or a dark ground: one wall.",{"type":842,"content":1259},[1260],{"type":763,"content":1261},[1262],{"text":1263,"type":767},"Motif smaller than a coaster, or tone-on-tone: all four walls.",{"type":842,"content":1265},[1266],{"type":763,"content":1267},[1268],{"text":1269,"type":767},"Anywhere in between: paper the chimney breast and the two alcoves either side, and leave the rest.",{"type":769,"attrs":1271,"content":1272},{"level":216},[1273],{"text":1274,"type":767},"The statement wall, done properly",{"type":763,"content":1276},[1277,1280,1286],{"text":1278,"type":767,"marks":1279},"If you are going to give a wall over to a big design, commit to it. Half-hearted feature walls are the ones that get stripped after two years. Graham & Brown's ",[],{"text":1281,"type":767,"marks":1282},"Allure",[1283],{"type":803,"attrs":1284},{"href":1285},"\u002Fproducts\u002Fallure",{"text":1287,"type":767}," is a fair example of the register: a heritage floral on a black ground, 64cm repeat, offset match, paste-the-wall, spongeable, on a 0.52m by 10m roll at £95. That is not a paper you sneak in. It is one you build a room around, with a warm lamp on either side and nothing else on the wall.",{"type":976,"attrs":1289},{"alt":1290,"src":1291},"Allure wallpaper by Graham & Brown, a heritage floral on a black ground, hung as a single feature wall","https:\u002F\u002Ftecgjypgorfxmakjwdzj.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fmedia\u002F84a5965a-9f9f-4ee1-b2db-7022758d4969\u002Fproducts\u002Fallure-1.webp",{"type":763,"content":1293},[1294,1297,1303],{"text":1295,"type":767,"marks":1296},"The practical catch with dark statement papers is the join. On a black or navy ground, a seam that would vanish on a cream paper shows as a pale hairline, because the edge of the paper is white. Roll the seams properly and keep the paste off the face. If the wall runs behind a radiator, our guide to ",[],{"text":1298,"type":767,"marks":1299},"papering behind a radiator without taking it off",[1300],{"type":803,"attrs":1301},{"href":1302},"\u002Fjournal\u002Fhow-to-wallpaper-behind-a-radiator",{"text":1304,"type":767}," covers the cheat that keeps the pattern reading.",{"type":769,"attrs":1306,"content":1307},{"level":216},[1308],{"text":1309,"type":767},"Quiet pattern for the whole room",{"type":763,"content":1311},[1312,1315,1321],{"text":1313,"type":767,"marks":1314},"The other route, and the one that ages best in a room you sit in every evening, is a small pattern round all four walls. Laura Ashley's ",[],{"text":1316,"type":767,"marks":1317},"Annecy Dove Grey",[1318],{"type":803,"attrs":1319},{"href":1320},"\u002Fproducts\u002Fannecy-dove-grey",{"text":1322,"type":767}," is the type: a small-scale damask with a 21.33cm repeat and a straight match, spongeable, paste-the-wall, £52 for a 0.52m by 10m roll. From the sofa it reads as texture. From arm's length it resolves into a pattern. That is exactly what you want from a paper you live with, and the short repeat means less waste and an easier hang.",{"type":976,"attrs":1324},{"alt":1325,"src":1326},"Annecy Dove Grey wallpaper by Laura Ashley, a small-scale grey damask taken round a whole room","https:\u002F\u002Ftecgjypgorfxmakjwdzj.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fmedia\u002F84a5965a-9f9f-4ee1-b2db-7022758d4969\u002Fproducts\u002Fannecy-dove-grey-1.webp",{"type":763,"content":1328},[1329,1332,1337,1339,1345],{"text":1330,"type":767,"marks":1331},"If that is the direction, the ",[],{"text":1333,"type":767,"marks":1334},"damask papers",[1335],{"type":803,"attrs":1336},{"href":1023},{"text":952,"type":767,"marks":1338},[],{"text":1340,"type":767,"marks":1341},"geometrics",[1342],{"type":803,"attrs":1343},{"href":1344},"\u002Fproducts?category=style-geometric",{"text":1346,"type":767}," are the two shelves worth browsing first. Laura Ashley's Burnham Fern sits between them: a leaf trellis drawn from the archive, 64cm repeat, offset match, spongeable, £52 a roll.",{"type":769,"attrs":1348,"content":1349},{"level":216},[1350],{"text":1351,"type":767},"Sheen, lamps and the evening test",{"type":763,"content":1353},[1354,1357,1362],{"text":1355,"type":767,"marks":1356},"A living room is used after dark more than any other room in the house, and most people choose wallpaper on a Saturday morning. Metallic and mica papers behave differently under a lamp. Graham & Brown's ",[],{"text":456,"type":767,"marks":1358},[1359],{"type":803,"attrs":1360},{"href":1361},"\u002Fproducts\u002Fart-deco",{"text":1363,"type":767}," in black and gold, 64cm repeat, straight match, 0.53m by 10m at £110, is a paper that mostly does its work in the evening: the gold silhouettes catch lamplight and go flat under a grey afternoon.",{"type":763,"content":1365},[1366,1369,1375],{"text":1367,"type":767,"marks":1368},"So think about your lighting before your pattern. Two or three warm lamps at different heights will do more for a paper than one bright ceiling fitting. If the room faces north and stays cool all day, our piece on ",[],{"text":1370,"type":767,"marks":1371},"choosing wallpaper for a north-facing room",[1372],{"type":803,"attrs":1373},{"href":1374},"\u002Fjournal\u002Fchoosing-wallpaper-for-a-north-facing-room",{"text":1376,"type":767}," goes into which grounds hold their warmth.",{"type":769,"attrs":1378,"content":1379},{"level":216},[1380],{"text":1381,"type":767},"Alcoves, chimney breasts and where the pattern breaks",{"type":763,"content":1383},[1384],{"text":1385,"type":767},"Papering the alcoves either side of a chimney breast and leaving the breast itself painted is a good trick in a small sitting room. It pushes the recesses back and lets the fireplace stand forward, and it means two narrow drops rather than a full wall, which keeps a pricier paper affordable.",{"type":763,"content":1387},[1388],{"text":1389,"type":767},"Do plan where the pattern lands. Centre the design on the chimney breast if you paper it, and let the cuts fall in the corners. A shelf or a television bracket will interrupt a large motif in a way that a small one survives.",{"type":769,"attrs":1391,"content":1392},{"level":216},[1393],{"text":1394,"type":767},"Big repeats cost more paper than you think",{"type":763,"content":1396},[1397],{"text":1398,"type":767},"Pattern repeat is the figure people skip and then regret. Every drop of a straight-match paper has to start at the same point in the design, so the offcut at the bottom of each drop is wasted. The bigger the repeat, the bigger the waste. Graham & Brown's Clavering Birds has a 100cm repeat with an offset match. On a standard 2.4m wall that can mean losing most of a metre per drop, which is a whole extra roll on a modest chimney breast.",{"type":763,"content":1400},[1401,1404,1408],{"text":1402,"type":767,"marks":1403},"It is not a reason to avoid a big design. It is a reason to measure honestly and order in one go, so the rolls come from the same batch and the colour matches across the wall. Our guide to ",[],{"text":946,"type":767,"marks":1405},[1406],{"type":803,"attrs":1407},{"href":950},{"text":1409,"type":767}," does the arithmetic with the repeat included.",{"type":769,"attrs":1411,"content":1412},{"level":216},[1413],{"text":1414,"type":767},"Before you order",{"type":839,"content":1416},[1417,1423,1429,1443,1449],{"type":842,"content":1418},[1419],{"type":763,"content":1420},[1421],{"text":1422,"type":767},"Sit down in your usual seat and decide which wall you look at.",{"type":842,"content":1424},[1425],{"type":763,"content":1426},[1427],{"text":1428,"type":767},"Check the pattern repeat and match type on the product page before you count rolls.",{"type":842,"content":1430},[1431],{"type":763,"content":1432},[1433,1436,1441],{"text":1434,"type":767,"marks":1435},"Check the paste type. Almost everything we sell is paste-the-wall, which is the easier hang round a chimney breast, and the ",[],{"text":1437,"type":767,"marks":1438},"difference between the two methods",[1439],{"type":803,"attrs":1440},{"href":958},{"text":1442,"type":767}," matters more than people expect.",{"type":842,"content":1444},[1445],{"type":763,"content":1446},[1447],{"text":1448,"type":767},"Order all the rolls together, from one batch.",{"type":842,"content":1450},[1451],{"type":763,"content":1452},[1453],{"text":1454,"type":767},"Look at the design under a lamp as well as in daylight.",{"type":763,"content":1456},[1457,1460,1464],{"text":1458,"type":767,"marks":1459},"Every design in the ",[],{"text":1039,"type":767,"marks":1461},[1462],{"type":803,"attrs":1463},{"href":893},{"text":1465,"type":767}," lists its repeat, match type and paste method, with large detail shots and room-set photos so you can judge the scale against your own furniture before you commit a single roll. Start there, sitting down, looking at the wall you actually look at.",[1467,1468],"advice","rooms","2026-07-24T08:00:00+00:00","Living Room Wallpaper Ideas That Work","How to choose living room wallpaper for a room with a sofa, a telly and a chimney breast: one wall or four, pattern scale, sheen and repeat waste.",{"fields":3},"2026-07-10T09:12:03.579203+00:00","2026-07-24T08:00:03.794161+00:00",{},1785225718997]