Editorial
Pattern matching basics: a five-minute primer
- #how-to
- #advice

Every wallpaper product page lists a 'match' type. Most people skip past it. They shouldn't, because it controls how much paper you waste and how forgiving the hanging job will be.
Free match
No horizontal alignment needed. Stripes, random textures, some abstract patterns. The easiest to hang, the most forgiving, and the most efficient on rolls. If you've never hung wallpaper before, start here.
Straight match
The pattern lines up at the same height across every drop. You match each piece to the previous one before cutting. Wastage is roughly equal to one full pattern repeat per drop. Easy to hang, predictable to plan.
Offset (half-drop) match
Every other drop shifts down by half the repeat. Visually softer than a straight match — your eye reads the pattern as more organic. Costs slightly more in waste, and you have to alternate two pieces from different sections of the roll. Most large florals and damasks are half-drops.
What this means for ordering
Our roll calculator factors all this in automatically. But the rule of thumb: the bigger the repeat and the more complex the match, the more rolls you need for the same wall. A 64cm half-drop damask might want one extra roll for a room a 25cm straight-match floral would cover happily.
What it means for hanging
First-time hanger? Pick free match or a small straight-match repeat. Confident with a wallpapering brush? Half-drops are well within reach. Doing your first big damask? Hire a decorator — and ask us for a recommendation if you're local to Beverley.